I wrote in a recent post about the Law of Reciprocity, but I think it is important enough to mention it again. When we give, it comes back to us even greater!
There are many practice building benefits of Community Outreach, one of the most impactful being public awareness of your massage services. This will happen organically, but do think about sending a short paragraph or two to your local newspaper about your work in the community.
As a profession, massage therapists tend to be altruistic to begin with. However, unlike many other businesses, we often have a hard time taking credit for the good we do.
So don’t be shy about having at least your business cards handy when out serving in your community. Even though your primary motivation is to be of service, you also want to build your practice (and there is nothing wrong with that!).