Category Archives: Success Mindset

Success Mindset

No-Cost Strategies to Give Your Massage Business a Boost! Part 3

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Another secret is that the massage therapists who are currently thriving understand the law of reciprocity and exchange. Simply put, when you do something good for someone, they naturally want to do something good for you.

In fact, the Law of Psychological Reciprocity states that when we give, not only do we get back, but the return is exponentially greater than our initial investment.

So what if, instead of dwelling on scarcity, we got out into our communities to see what we could do for others. Remember, business building and relationship building are one and the same.

Your business success depends not only on enough people liking you and your services so that they return over and over again, but also on them telling other people how much they like you over and over again, too.

As massage practitioners we tend to have an altruistic streak in us to begin with, but what if we were a little more strategic about our giving?  In other words, what individuals or organizations in your neighborhood could help you if you did something nice for them?

For example, I once volunteered to help build a house (think Habitat for Humanity) with a bunch of other well-meaning folks, most of whom were not used to physical work. When the word got out that I was a massage therapist, guess who they came to when their muscles were aching? I also got TONS of referrals. Folks like to help those who help others.

And it doesn’t necessarily mean giving away massage. Think of the other resources you have that may be valuable to someone else. You might have a connection, or information that could really benefit another professional. It could be as simple as sending an article to someone, or letting them know of a book you read that would interest them.

So these are some things that you can do to build your business in a down economy.  And the best part is…they cost nothing!

No-Cost Strategies to Give Your Massage Business a Boost! Part 2

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So what can you do to maintain a positive attitude, even though (and in fact, in spite of the fact that) you are also feeling the effects of a down economy?

First and foremost it’s more important now than ever before to take care of yourself. Make sure you are getting enough sleep, exercise, healthy food, regular massage, and whatever else you need to stay on top of your game. It’s hard to stay optimistic when you feel tired and run-down.

Also be aware of getting into patterns of negative self talk, and see if you can turn it around. We are often our own greatest saboteurs

6 things to do after attending a Massage Conference

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If you decide to attend a massage conference, doing the following will make the experience of attending worth your while.

After the Conference:

1. It’s always ideal if you can plan a day off after the conference to “decompress”, but at the very least do schedule some time for yourself as soon as possible after you get home.

2. Review your notes, and choose 12 things you learned that you want to implement in the next 12 months.

3. Prioritize them in order of importance.

4. Get together with your conference buddy and tell them what you are committing to and how you are going to accomplish that. Their job is to help you be accountable (and you do the same for them).

5. Schedule the time you will need in your planner to accomplish your goals. For example, if you are going to master a new technique you learned, when are you going to practice it and with whom? If you are going to implement a new marketing strategy, when are you going to take the necessary action steps?

6. And don’t forget to follow up with all of the folks whose business cards you collected. A nice way is a simple postcard saying how much you enjoyed meeting them.

If you follow these simple suggestions before, during and after a conference, you will maximize your investment, and take your business to the next level, in addition to having a great time!

4 things you can do at a Massage Conference to maximize your investment of time and money.

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Here are some things you can do at a Massage Conference to maximize your investment of time and money.

At the Conference:

1. Have a list of questions handy at each workshop you attend and cross them out as they get answered. If the speaker doesn’t address your specific issues, it is your responsibility to ask.

Many speakers also make themselves available after their presentation to answer specific questions, so don’t be shy about taking advantage of this. They will let you know if there is someplace else they have to be.

2. Do not underestimate the power of peer-to-peer networking. For example, I have seen many mentor/mentee relationships develop at conferences, where a more experienced therapist is only too happy to share her knowledge with someone just getting started in the profession.

With this in mind, do make it a practice to sit next to someone different at each meal, as well as at the presentations, and get to know them.

3. A good attitude to have when it comes to networking is to be a detective when you are listening to someone and try to find a need they have that you can meet. For example, you could tell them about a resource that might help them, or better yet, look for other therapists at the conference that you could introduce them to. People love that.

4. Do have a daily goal of how many business cards you will collect from people you have met. But don’t just collect them for the sake of it – connect with the person first, then write brief notes on the back of their card so that you will remember them. Ideally jot down what they need or a way you can help them.

In the next post I’ll address things that you can do when you get home from the conference. Till then…

Upcoming Teleseminar on Getting Out of Overwhelm

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Do you ever feel a bit overwhelmed at all that you have to do to run a successful massage practice or business?

Have you ever wondered how to keep your passion and enthusiasm alive as you build your business?

Then sign up now for the free upcoming teleclass, 5 Steps to Get Out of Overwhelm and Keep the Purpose, Passion, Playfulness and Profit in Your Massage Business!

When: March 22nd (Thursday) at 1pm PSD, 4pm EDT.
Where: The comfort of your home or office
Cost: Free. Your only cost is the long distance phone call

If you’ll give me 60 minutes, I’ll Share With You 5 Steps to Get Out of Overwhelm and Keep the Fire In Your Belly Until You Have The Massage Business of Your Dreams.

Click here to get more info or to register.

It’s going to be a great, content-rich teleseminar.
I hope you can join us.

Why Are So Many Talented Massage Therapists Struggling?

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What first got me interested in creating The Massage Business Center and then this blog was that I noticed that when massage therapists came to me for coaching help with their businesses, the ones having the hardest time were often the MOST skilled at massage.

And yet therapists less than a year out of school were coming to me for advice on expanding their business and bringing in other therapists to deal with their overflow of clients! What was happening here? How could so many talented therapists be struggling financially while “newbies” had more clients than they could handle?

According to Wallace D. Wattles in The Science of Getting Rich, to create wealth it’s not so much what we do, but that we do things in a certain way…. “And furthermore, the ability to do things in this certain way is not due solely to the possession of talent, because many people who have great talent remain poor, while others who have very little talent get rich”.

Isn’t that crazy, but so true?

And another thing I noticed in my own business is that one week I’d do some promotional activities in the hope of getting new clients and nothing would happen. The next week I’d do the exact same things and have my phone ringing off the hook. Has that ever happened to you?

The Secret on Oprah

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After talking about the movie, The Secret and the classic book The Science of Getting Rich (which was the inspiration for the movie) on my blog for so long, it was fun to see the reaction that the movie got on Oprah this past week. Did you see the show?

So many people were inspired to make huge transformations in the the way they think (and hence the results in their lives) because of this movie.

I know that it is easy to feel disempowered in our lives and wonder why bother when there is so much suffering. And yet one women and her dream of sharing what she called The Secret (which is simply the Law of Attraction) has made such a huge difference in a great many people’s lives.

It reminded me to NEVER doubt the impact that one single person can have in this world.

If you had a message to share with the world, what would it be?

Should Massage Therapists Be Rich?

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The popularity of the movie The Secret has brought a renewed interest in the classic, The Science of Getting Rich by Wallace D. Wattles. I’ve written about that book before and will continue to do so because I think it has a very powerful message for massage therapists.

Wattles says, right in the first chapter of the book, that it is our BIRTHRIGHT to live full, abundant lives. The universe is an abundant universe, and wants us to have it all. He goes on to explain that being rich in all areas of life, including financially is our Divine Right.

He says that many people believe it is all right to be content with poverty? Do you? A lot of massage therapists seem to think it is. I too used to have a difficult time charging what I was really worth. I felt that because I was helping folks I should give my services away (or almost).

I felt guilty even thinking about or imagining getting wealthy from serving others in need. And let’s face it; doesn’t everyone need healing touch these days? So how was I ever going to have that lifestyle I dreamed about? And my husband Francis was (still is) also a massage therapist! So did that mean we were doomed to a life of “just getting by”?

No it did not! But it did mean I had to make some changes in my business and in my life….. and most especially in my thinking.

And I’m going to share with you in upcoming posts some of the things that helped me along the way. Maybe they’ll help you too, or other massage therapists you know who may be struggling with making money and creating abundance in their lives. My passion is to help bring more prosperity to the massage profession as a whole. Will you join me?

Ho! Ho! Ho! Gift Certificates to Go

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My husband’s massage practice is mostly made up of busy professionals and executives. So one year, in early December we sent a letter to all of his regular clients with 3 lovely gift certificates.

He explained in the letter that he wanted to alleviate some of their holiday stress. So if there was someone on their holiday list that they did not have a gift for yet, all they had to do was call us with their credit card information (or mail a check) and give us the certificate numbers and we would instantly “activate” them. Then, the certificates were ready to be put under the Christmas tree or popped in the mail. What could be easier?

We followed up with a brief reminder call to anyone who hadn’t used them a week before Christmas, incase they just forgot about them. A few clients who had been procrastinating about gifts were really glad we called, and we sold quite a few more.

And in addition to selling a record number of certificates, his clients really appreciated that we made their lives a bit easier during the holiday season. A win-win situation for us all (not to mention the happy recipients!).

Don’t forget to download your free massage gift certificates. Enjoy.

The Truth About December

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Did you know that most massage therapists (in fact most professionals) slack off building their business during the holiday season? They recon it is a bad time to focus on business growth and decide to kick back and wait until after the holidays are over to do any marketing.

But I was recently on a phone call with Michael Port (who wrote the fabulous book, Book Yourself Solid) and he pointed out the truth about December… people are in a buying mode.

And they are looking for things to buy. So don’t be shy about letting your clients, colleagues, friends and family know about your massage products and gift certificates. And if you don’t have any massage gift certificates handy, download some for free here.

So don’t give up on December. It’s not too late to make it your best month yet of 2006!