Category Archives: Staying Motivated

Staying Motivated

6 things to do after attending a Massage Conference

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If you decide to attend a massage conference, doing the following will make the experience of attending worth your while.

After the Conference:

1. It’s always ideal if you can plan a day off after the conference to “decompress”, but at the very least do schedule some time for yourself as soon as possible after you get home.

2. Review your notes, and choose 12 things you learned that you want to implement in the next 12 months.

3. Prioritize them in order of importance.

4. Get together with your conference buddy and tell them what you are committing to and how you are going to accomplish that. Their job is to help you be accountable (and you do the same for them).

5. Schedule the time you will need in your planner to accomplish your goals. For example, if you are going to master a new technique you learned, when are you going to practice it and with whom? If you are going to implement a new marketing strategy, when are you going to take the necessary action steps?

6. And don’t forget to follow up with all of the folks whose business cards you collected. A nice way is a simple postcard saying how much you enjoyed meeting them.

If you follow these simple suggestions before, during and after a conference, you will maximize your investment, and take your business to the next level, in addition to having a great time!

4 things you can do at a Massage Conference to maximize your investment of time and money.

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Here are some things you can do at a Massage Conference to maximize your investment of time and money.

At the Conference:

1. Have a list of questions handy at each workshop you attend and cross them out as they get answered. If the speaker doesn’t address your specific issues, it is your responsibility to ask.

Many speakers also make themselves available after their presentation to answer specific questions, so don’t be shy about taking advantage of this. They will let you know if there is someplace else they have to be.

2. Do not underestimate the power of peer-to-peer networking. For example, I have seen many mentor/mentee relationships develop at conferences, where a more experienced therapist is only too happy to share her knowledge with someone just getting started in the profession.

With this in mind, do make it a practice to sit next to someone different at each meal, as well as at the presentations, and get to know them.

3. A good attitude to have when it comes to networking is to be a detective when you are listening to someone and try to find a need they have that you can meet. For example, you could tell them about a resource that might help them, or better yet, look for other therapists at the conference that you could introduce them to. People love that.

4. Do have a daily goal of how many business cards you will collect from people you have met. But don’t just collect them for the sake of it – connect with the person first, then write brief notes on the back of their card so that you will remember them. Ideally jot down what they need or a way you can help them.

In the next post I’ll address things that you can do when you get home from the conference. Till then…

Thinking about Attending a Massage Conference? Part 1

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Attending a massage conference (or other type of educational conference) is a big commitment of time, energy and money and yet it can be extremely rewarding.

Massage conferences can be a fantastic place to get fresh ideas for your massage business, meet therapists from other areas, and get renewed and re-energized.

Here are some things that you can do before, during and after a conference to maximize your investment and make sure you get the most out of it.

Before the Conference:

1. Make a list of the things you want to accomplish in the next year. For example, you could decide to increase your massage income by 25% by getting and keeping more clients. Then go through the list of available workshops, with your specific goals for the upcoming year in mind, and choose the ones that best fit your needs.

2. Create a list of questions or specific things you want to learn from each speaker.

3. Find a buddy to attend the conference with. In addition to keeping you accountable (more on that later), they may also help you save on travel costs.

4. Decide ahead of time what your budget will be so you can take advantage of the vendors’ conference specials without breaking the bank.

5. Make sure you have a good supply of business cards that clearly state the type of massage you do and your target market if you have one.

Next post I’ll give you some ideas on things to do at the conference.

The Myth of Motivation

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I was reading an article by Ken Keis of Consulting Resource Group on The Myth of Motivation and he made a comment I found interesting. He said:

The pursuit of our interests requires no motivation because we enjoy doing them. Interests compel us; to compel means to be pulled or attracted. That precludes the need for motivation. We require motivation only for things that do not interest us. If we need motivation, we must question why we do.

Now, I’m sure that doesn’t mean that we will love every aspect of building a successful massage business. I for one am not a big fan of bookkeeping. But I think it’s true that it is really hard to motivate yourself to do something that you just don’t enjoy.

So if you find you are having a hard time marketing your massage business, maybe take a look at what you are doing. For example, I had a client who was trying unsuccessfully to build her business by public speaking as she had heard that was a great way to get massage clients. And it is! But she hated it (and it was definitely not one of her natural talents).

But it turned out she really enjoyed writing AND she had a real knack for it. So I suggested she focus her marketing efforts on writing articles in local publications instead. And her massage business really took off.

So, if you find you are having a hard time motivating yourself as you build your business, look at what you are doing, and see if there is another approach that includes things that you really enjoy. Then motivation will no longer be an issue.

Upcoming Teleseminar on Getting Out of Overwhelm

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Do you ever feel a bit overwhelmed at all that you have to do to run a successful massage practice or business?

Have you ever wondered how to keep your passion and enthusiasm alive as you build your business?

Then sign up now for the free upcoming teleclass, 5 Steps to Get Out of Overwhelm and Keep the Purpose, Passion, Playfulness and Profit in Your Massage Business!

When: March 22nd (Thursday) at 1pm PSD, 4pm EDT.
Where: The comfort of your home or office
Cost: Free. Your only cost is the long distance phone call

If you’ll give me 60 minutes, I’ll Share With You 5 Steps to Get Out of Overwhelm and Keep the Fire In Your Belly Until You Have The Massage Business of Your Dreams.

Click here to get more info or to register.

It’s going to be a great, content-rich teleseminar.
I hope you can join us.

Step 6 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

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Take time to smell the roses.

And finally, we get to step number 6. And it is….. Ta Da !…. drum roll please….. Take time to smell the roses by stopping to acknowledge yourself each time you reach one of your benchmark goals. I can’t tell you how often this step is skipped, and how important it is. Acknowledging yourself is a way of affirming that you did it, and deeply nourishes your well-being.

Think about how you would feel if you were climbing a mountain and you never once stopped to survey the vista below or to marvel at how far you had come. All you would see would be the task still ahead, which can be invigorating for a while, but can soon grow tiring.

Acknowledging yourself for what you have accomplished so far, clears the way for you to move on to the next level of success. And it can be something as simple as taking a breath and saying “I did it!”, or it could be a trip to Hawaii! You choose.

So take some time now to think about how you will acknowledge yourself as you reach your key benchmarks on your journey to absolute massage business successs.

And remember…. Have fun along the way.

The Massage Business of Your Dreams

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If you are like me (and most other massage therapists) there will be days when you are really excited about doing the action steps you need to do to build your ideal massage practice. But there will also be those days when you just don’t want to make another call, write another letter, or attend another networking event. Sound familiar?

So it is vitally important to the growth of your massage business (as well as for your own sanity) that you have tools in place that will keep you motivated, enthusiastic and that keep the business building process FUN! In the upcoming days I’ll be sharing with you my my six-step process. So don’t go far away….

Step 1 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

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Know why you want this.

The most important thing that will keep you motivated is having a clear intention… a clear vision of why you are doing this. And the second most important thing is keeping that vision or intention in the forefront of your mind. To help you with this, answer the following questions as honestly as you can.

If you had the level of massage business success that you want, what would that give you?

And that would give you…?

And the reason that is important is …?

Try to get to the core of why this matters so much to you. Why are you willing to put your time, energy and life force into building a massage business? There are many ways to make a living. But you chose massage. Why?

Talk To An Upbeat Friend Sometimes simply talking things out

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with a person who will listen without judging you or colluding with you is very helpful. This is particularly true when you are feeling stressed. It can help put things in perspective. However, do make sure the person you choose is compassionate, a good listener, as well as positive in their outlook towards life.

You may not want to discuss your stressful situation with someone who is really attached to their way of seeing things as they will probably give you a lecture. And we’ve all had plenty of those! Nor do you want to choose someone who is feeling overwhelmed and stressed themselves. Then you have a case of the blind leading the blind. Instead, choose someone who really cares for you and whose company you enjoy

Step 2 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams Create a success ritual or daily success habit.

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Create a success ritual or daily success habit.

Success, just like failure, is the result of the little “habits” that make up our daily lives. Stop for just a minute and think about the one thing that you could do on a daily basis that would make the success of your massage business much more of a probability. For example, for someone it may be meditating. For someone else it may be working out at the gym, or a peaceful walk in nature, or reading an affirmation, or reading about or listening to the success stories of others. Do you get the idea?

So take a moment now to complete the following sentence. My daily success habit that I commit to every day is …..

Step 3 coming soon.