The web is changing the way we do business. No doubt about it.
Yet yesterday I was looking through a number of massage therapy directories, including the AMTA “find a therapist” listings and was very surprised to see how many massage therapists still do not have even a basic website.
More and more folks (your potential clients) turn to the web to check out just about any product or service before they buy. So if you don’t meet their online needs, they’ll go elsewhere!
And if you do have a basic “brochure type” site, maybe it’s time to give it a face lift and bring it up to date with Web 2.0, by adding some audio (of you describing your speciality) or some video, or even a questionaire or survey that gets your prospects (and clients) interacting with you.
You could even start a massage blog or podcast specifically for your clients and prospects. That way they could get to know more about your business and even ask you questions. How cool is that?
Still not sure what Web 2.0 is or how it might affect your massage business? Then check out this great video…..