My friend Lori Hill (www.lorihillevents.com) speaks frequently about greening your business operations and personal life. She recently wrote this article on how to market your massage business as a green company. I thought you’d enjoy it.
How to Market Your Massage Business as a Green Company By Lori Hill
Research is showing that more and more savvy consumers want to do business with green companies. This is especially true for massage clients and prospective clients who are naturally already inclined towards healthy living.
So, if you have a green business, or plan to go green, below are tips for marketing your business as an organization that practices and believes in sustainability.
1. Join Green Business Organizations
There are many green business organizations that you can join that can not only help you learn to be more sustainable in your business practices, but also assist you in marketing your business as a green entity. If you become a member of any green business organization, be sure to list this on your web site.
Green America’s Green Business Network – www.greenamericatoday.org
This provides the networks, resources, and technical assistance needed for socially and environmentally responsible businesses to emerge and thrive in communities across the United States. All members must complete an extensive application process. Once approved, you must pay an annual fee to maintain your membership.
Business Alliance for Local Living Economies (BALLE) – www.livingeconomies.org
BALLE has a network of chapters all across the United States and Canada. Many have special programs as well as monthly meetings with speakers. There are individual and business memberships available.
2. List Your Green Initiatives on Your Web Site
Outline your green office procedures as well as other green practices you engage in during the course of business. A potential client may pick you over the competition because you share their values.
3. Announce Your Green Initiatives and Services in Your e-Zine or Blog
Let your clients know that you have gone green and how you’ve gone green. It may increase their loyalty to you and give them a reason to spread the word that you are a sustainable massage business. You may also inspire them to act on green initiatives they hadn’t thought of.
4. Say It In Your Tag Line
Incorporate your sustainability beliefs into your tag line. For example, BP uses Beyond Petroleum. Incorporate this into your logo, business cards, invoices and the greeting in your voice mail. This will let your clients and potential clients know that you are serious about sustainability.
5. Practice What You Preach and Boast Whenever You Can
To avoid being accused of “green washing”, your actions need to match your mission. Don’t engage in wasteful practices that will make others question your sincerity.
On the other hand, if your business cards and company stationery are printed on recycled paper with soy based ink, be sure to indicate this on those documents. Not only will this raise awareness about what your company believes in, but it may also inspire others to go green the next time they have a print job.
6. Educate Your Fellow Professionals and Other Local Business Owners
Volunteer to speak to fellow professionals and local business owners about how you have gone green in your business. This will help educate your colleagues and associates and give you more credibility and visibility as an expert in this area.
7. Give Back to Mother Earth
Donate 1% of Your Sales to 1% for the Planet – www.onepercentfortheplanet.org This is an alliance of 1,079 companies worldwide that donate 1% of their sales to a network of 1,717 environmental organizations worldwide.
Become an Activist/Volunteer in the Community
March to the White House or your state capitol, attend environmental rallies, clean up a stream, plant trees or send letters to your legislators and then write about it in your blog and e-Zine. This will raise awareness about an issue you care about and let your clients know that you are sincere about your mission to be green.