Category Archives: Getting Massage Clients

Getting Massage Clients

What do we gain as a massage therapist taking part in a community outreach

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Build Your Massage Business by Reaching Out, Part 6

When thinking of community outreach we often limit ourselves to thinking of donating our massage services to a worthy cause we believe in.

But any activity that raises the public’s awareness of the benefits of massage therapy in general, and our services in particular would be considered community outreach, so don’t be afraid to think outside the box.

Remember, as massage therapists we are in a unique position in that we have the ability to transform individuals, families and entire communities through both education and compassionate, healing touch. Let us begin a new trend to make America the most cared-for, connected, loved society. And your massage practice will flourish.

It all begins with you….

Benefit of getting involved in community service projects

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Another benefit of getting involved in community service projects is that in many outreach situations (for example, offering your services at the cancer ward of your local hospital) you get to interact with other professionals such as chiropractors, nurses and doctors, physical and occupational therapists, acupuncturists, nutritionists, psychologists etc.

Over the years I have seen a great many long-lasting, mutually beneficial relationships develop as a result of reaching out and filling a need in the community.

What need would you enjoy filling and how might it help you build your massage business?

Information about your community service on your massage website

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If you aren’t already doing so, remember to put information about your community service on your massage website. People will go out of their way to support a professional who is doing good things, especially if it is something that they too believe in. But first they need to know!

Our community projects are also a great chance to educate the public about the benefits of massage in general, which will of course have a positive impact on your practice.

What community projects are you involved with?

Share your business cards when on Outreach

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I wrote in a recent post about the Law of Reciprocity, but I think it is important enough to mention it again. When we give, it comes back to us even greater!

There are many practice building benefits of Community Outreach, one of the most impactful being public awareness of your massage services. This will happen organically, but do think about sending a short paragraph or two to your local newspaper about your work in the community.

As a profession, massage therapists tend to be altruistic to begin with. However, unlike many other businesses, we often have a hard time taking credit for the good we do.

So don’t be shy about having at least your business cards handy when out serving in your community. Even though your primary motivation is to be of service, you also want to build your practice (and there is nothing wrong with that!).

4 example of Community Outreach in Massage Business

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  1. having an information and massage demo booth at a local county or health fair
  2. talking at a high school career day (I always found that especially rewarding and fun)
  3. offering free massage to a needy sector of your community, like the homeless, school teachers, children with disabilities, women in prison, fire fighters, etc
  4. helping attract attendees to a local organization’s event by offering chair massage.

So, you might ask, how does this help me build my massage practice? Well, the economy will recover. And when it does, your community (and the individuals who make it up) will remember that you came to their aid in a time of need.

Build Your Massage Business by Reaching Out

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Despite our diversity, human beings need community. We all need to feel loved, to connect with others, and to be touched in a respectful and caring way. This makes life worth living. Yet according to public opinion pioneer, George Gallup, Americans are among the loneliest people in the world. As massage practitioners, we can change this!

Especially during these challenging times, people need help coping with the stresses of life that tend to isolate us. As agents of change this is our time to shine as the caring professionals that we are. It’s time to step up as leaders in our community. Who else has the ability to directly impact stress and suffering the way that we do?


7 method on How You can Market Your Massage Business as a Green Company By Lori Hill

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My friend Lori Hill ( speaks frequently about greening your business operations and personal life. She recently wrote this article on how to market your massage business as a green company. I thought you’d enjoy it.

How to Market Your Massage Business as a Green Company By Lori Hill

Research is showing that more and more savvy consumers want to do business with green companies. This is especially true for massage clients and prospective clients who are naturally already inclined towards healthy living.

So, if you have a green business, or plan to go green, below are tips for marketing your business as an organization that practices and believes in sustainability.

1. Join Green Business Organizations 
There are many green  business organizations that you can join that can not only help you learn to be more sustainable in your business practices, but also assist you in marketing your business as a green entity.  If you become a member of any green business organization, be sure to list this on your web site.

Green America’s Green Business Network –
This provides the networks, resources, and technical assistance needed for socially and environmentally responsible businesses to emerge and thrive in communities across the United States.  All members must complete an extensive application process.  Once approved, you must pay an annual fee to maintain your membership.

Business Alliance for Local Living Economies (BALLE) –
BALLE has a network of chapters all across the United States and Canada.  Many have special programs as well as monthly meetings with speakers.  There are individual and business memberships available.

2. List Your Green Initiatives on Your Web Site
Outline your green office procedures as well as other green practices you engage in during the course of business.  A potential client may pick you over the competition because you share their values.

3. Announce Your Green Initiatives and Services in Your e-Zine or Blog
Let your clients know that you have gone green and how you’ve gone green.  It may increase their loyalty to you and give them a reason to spread the word that you are a sustainable massage business. You may also inspire them to act on green initiatives they hadn’t thought of.

4. Say It In Your Tag Line
Incorporate your sustainability beliefs into your tag line.  For example, BP uses Beyond Petroleum.  Incorporate this into your logo, business cards, invoices and the greeting in your voice mail.  This will let your clients and potential clients know that you are serious about sustainability.

5. Practice What You Preach and Boast Whenever You Can
To avoid being accused of “green washing”, your actions need to match your mission.  Don’t engage in wasteful practices that will make others question your sincerity.

On the other hand, if your business cards and company stationery are printed on recycled paper with soy based ink, be sure to indicate this on those documents.  Not only will this raise awareness about what your company believes in, but it may also inspire others to go green the next time they have a print job.

6. Educate Your Fellow Professionals and Other Local Business Owners
Volunteer to speak to fellow professionals and local business owners about how you have gone green in your business.  This will help educate your colleagues and associates and give you more credibility and visibility as an expert in this area.

7. Give Back to Mother Earth
Donate 1% of Your Sales to 1% for the Planet –  This is an alliance of 1,079 companies worldwide that donate 1% of their sales to a network of 1,717 environmental organizations worldwide.

Become an Activist/Volunteer in the Community
March to the White House or your state capitol, attend environmental rallies, clean up a stream, plant trees or send letters to your legislators and then write about it in your blog and e-Zine.  This will raise awareness about an issue you care about and let your clients know that you are sincere about your mission to be green.

No-Cost Strategies to Give Your Massage Business a Boost! Part 3

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Another secret is that the massage therapists who are currently thriving understand the law of reciprocity and exchange. Simply put, when you do something good for someone, they naturally want to do something good for you.

In fact, the Law of Psychological Reciprocity states that when we give, not only do we get back, but the return is exponentially greater than our initial investment.

So what if, instead of dwelling on scarcity, we got out into our communities to see what we could do for others. Remember, business building and relationship building are one and the same.

Your business success depends not only on enough people liking you and your services so that they return over and over again, but also on them telling other people how much they like you over and over again, too.

As massage practitioners we tend to have an altruistic streak in us to begin with, but what if we were a little more strategic about our giving?  In other words, what individuals or organizations in your neighborhood could help you if you did something nice for them?

For example, I once volunteered to help build a house (think Habitat for Humanity) with a bunch of other well-meaning folks, most of whom were not used to physical work. When the word got out that I was a massage therapist, guess who they came to when their muscles were aching? I also got TONS of referrals. Folks like to help those who help others.

And it doesn’t necessarily mean giving away massage. Think of the other resources you have that may be valuable to someone else. You might have a connection, or information that could really benefit another professional. It could be as simple as sending an article to someone, or letting them know of a book you read that would interest them.

So these are some things that you can do to build your business in a down economy.  And the best part is…they cost nothing!

No-Cost Strategies to Give Your Massage Business a Boost! Part 2

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So what can you do to maintain a positive attitude, even though (and in fact, in spite of the fact that) you are also feeling the effects of a down economy?

First and foremost it’s more important now than ever before to take care of yourself. Make sure you are getting enough sleep, exercise, healthy food, regular massage, and whatever else you need to stay on top of your game. It’s hard to stay optimistic when you feel tired and run-down.

Also be aware of getting into patterns of negative self talk, and see if you can turn it around. We are often our own greatest saboteurs

No-Cost Strategies to Give Your Massage Business a Boost! Part 1

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Many massage practitioners are concerned about their client base dwindling as a result of the current economic situation. Are you one of them?

Other therapists are as busy, or busier, than they’ve ever been. And it’s not that they are necessarily better therapists. But they have learned a secret or two that I’d like to share with you today.

It all begins with attitude. As the saying goes, “Whether you think you can build and maintain a thriving business in the current economy or whether you think you can’t – you are right!”

The renowned psychologist Martin Seligman, Ph.D discovered that agents at a major life insurance company who expected a positive outcome outsold agents who had a negative perspective by a whopping 37%. And even agents who failed the industry entrance exam but were optimistic about selling insurance policies outsold the average agent by 10-15%!

What can we learn from this?  What I’ve found is that the massage therapists that are client magnets aren’t spending a lot of time worrying about the economy. In fact, they understand that their services are needed now more than ever before.

Instead of agreeing with their clients about how bad things are, they have an infectious sense of optimism – a deep well that their clients can drink from so that they leave refreshed and ready to face the world anew.
And right now people find that very attractive.