Monthly Archives: May 2017

Benefit of getting involved in community service projects

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Another benefit of getting involved in community service projects is that in many outreach situations (for example, offering your services at the cancer ward of your local hospital) you get to interact with other professionals such as chiropractors, nurses and doctors, physical and occupational therapists, acupuncturists, nutritionists, psychologists etc.

Over the years I have seen a great many long-lasting, mutually beneficial relationships develop as a result of reaching out and filling a need in the community.

What need would you enjoy filling and how might it help you build your massage business?

Information about your community service on your massage website

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If you aren’t already doing so, remember to put information about your community service on your massage website. People will go out of their way to support a professional who is doing good things, especially if it is something that they too believe in. But first they need to know!

Our community projects are also a great chance to educate the public about the benefits of massage in general, which will of course have a positive impact on your practice.

What community projects are you involved with?

Share your business cards when on Outreach

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I wrote in a recent post about the Law of Reciprocity, but I think it is important enough to mention it again. When we give, it comes back to us even greater!

There are many practice building benefits of Community Outreach, one of the most impactful being public awareness of your massage services. This will happen organically, but do think about sending a short paragraph or two to your local newspaper about your work in the community.

As a profession, massage therapists tend to be altruistic to begin with. However, unlike many other businesses, we often have a hard time taking credit for the good we do.

So don’t be shy about having at least your business cards handy when out serving in your community. Even though your primary motivation is to be of service, you also want to build your practice (and there is nothing wrong with that!).

4 example of Community Outreach in Massage Business

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  1. having an information and massage demo booth at a local county or health fair
  2. talking at a high school career day (I always found that especially rewarding and fun)
  3. offering free massage to a needy sector of your community, like the homeless, school teachers, children with disabilities, women in prison, fire fighters, etc
  4. helping attract attendees to a local organization’s event by offering chair massage.

So, you might ask, how does this help me build my massage practice? Well, the economy will recover. And when it does, your community (and the individuals who make it up) will remember that you came to their aid in a time of need.

Build Your Massage Business by Reaching Out

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Despite our diversity, human beings need community. We all need to feel loved, to connect with others, and to be touched in a respectful and caring way. This makes life worth living. Yet according to public opinion pioneer, George Gallup, Americans are among the loneliest people in the world. As massage practitioners, we can change this!

Especially during these challenging times, people need help coping with the stresses of life that tend to isolate us. As agents of change this is our time to shine as the caring professionals that we are. It’s time to step up as leaders in our community. Who else has the ability to directly impact stress and suffering the way that we do?

 

7 method on How You can Market Your Massage Business as a Green Company By Lori Hill

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My friend Lori Hill (www.lorihillevents.com) speaks frequently about greening your business operations and personal life. She recently wrote this article on how to market your massage business as a green company. I thought you’d enjoy it.

How to Market Your Massage Business as a Green Company By Lori Hill

Research is showing that more and more savvy consumers want to do business with green companies. This is especially true for massage clients and prospective clients who are naturally already inclined towards healthy living.

So, if you have a green business, or plan to go green, below are tips for marketing your business as an organization that practices and believes in sustainability.

1. Join Green Business Organizations 
There are many green  business organizations that you can join that can not only help you learn to be more sustainable in your business practices, but also assist you in marketing your business as a green entity.  If you become a member of any green business organization, be sure to list this on your web site.

Green America’s Green Business Network – www.greenamericatoday.org
This provides the networks, resources, and technical assistance needed for socially and environmentally responsible businesses to emerge and thrive in communities across the United States.  All members must complete an extensive application process.  Once approved, you must pay an annual fee to maintain your membership.

Business Alliance for Local Living Economies (BALLE) – www.livingeconomies.org
BALLE has a network of chapters all across the United States and Canada.  Many have special programs as well as monthly meetings with speakers.  There are individual and business memberships available.

2. List Your Green Initiatives on Your Web Site
Outline your green office procedures as well as other green practices you engage in during the course of business.  A potential client may pick you over the competition because you share their values.

3. Announce Your Green Initiatives and Services in Your e-Zine or Blog
Let your clients know that you have gone green and how you’ve gone green.  It may increase their loyalty to you and give them a reason to spread the word that you are a sustainable massage business. You may also inspire them to act on green initiatives they hadn’t thought of.

4. Say It In Your Tag Line
Incorporate your sustainability beliefs into your tag line.  For example, BP uses Beyond Petroleum.  Incorporate this into your logo, business cards, invoices and the greeting in your voice mail.  This will let your clients and potential clients know that you are serious about sustainability.

5. Practice What You Preach and Boast Whenever You Can
To avoid being accused of “green washing”, your actions need to match your mission.  Don’t engage in wasteful practices that will make others question your sincerity.

On the other hand, if your business cards and company stationery are printed on recycled paper with soy based ink, be sure to indicate this on those documents.  Not only will this raise awareness about what your company believes in, but it may also inspire others to go green the next time they have a print job.

6. Educate Your Fellow Professionals and Other Local Business Owners
Volunteer to speak to fellow professionals and local business owners about how you have gone green in your business.  This will help educate your colleagues and associates and give you more credibility and visibility as an expert in this area.

7. Give Back to Mother Earth
Donate 1% of Your Sales to 1% for the Planet – www.onepercentfortheplanet.org  This is an alliance of 1,079 companies worldwide that donate 1% of their sales to a network of 1,717 environmental organizations worldwide.

Become an Activist/Volunteer in the Community
March to the White House or your state capitol, attend environmental rallies, clean up a stream, plant trees or send letters to your legislators and then write about it in your blog and e-Zine.  This will raise awareness about an issue you care about and let your clients know that you are sincere about your mission to be green.