Another secret is that the massage therapists who are currently thriving understand the law of reciprocity and exchange. Simply put, when you do something good for someone, they naturally want to do something good for you.
In fact, the Law of Psychological Reciprocity states that when we give, not only do we get back, but the return is exponentially greater than our initial investment.
So what if, instead of dwelling on scarcity, we got out into our communities to see what we could do for others. Remember, business building and relationship building are one and the same.
Your business success depends not only on enough people liking you and your services so that they return over and over again, but also on them telling other people how much they like you over and over again, too.
As massage practitioners we tend to have an altruistic streak in us to begin with, but what if we were a little more strategic about our giving? In other words, what individuals or organizations in your neighborhood could help you if you did something nice for them?
For example, I once volunteered to help build a house (think Habitat for Humanity) with a bunch of other well-meaning folks, most of whom were not used to physical work. When the word got out that I was a massage therapist, guess who they came to when their muscles were aching? I also got TONS of referrals. Folks like to help those who help others.
And it doesn’t necessarily mean giving away massage. Think of the other resources you have that may be valuable to someone else. You might have a connection, or information that could really benefit another professional. It could be as simple as sending an article to someone, or letting them know of a book you read that would interest them.
So these are some things that you can do to build your business in a down economy. And the best part is…they cost nothing!