Monthly Archives: January 2008

Do You Want More Massage Clients?

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Do you love doing massage but feel uncomfortable promoting yourself? Do you want more clients, but don’t want to feel that you are “selling”? Then read on…

red%20telephone.jpgI am inviting 20 massage therapists to join me for a series of 8 weekly group coaching sessions via the telephone.

You will learn how to promote yourself and your massage services in a way that feels authentic and natural to you.

You will be guided through a step-by-step process to help you create the foundation of a marketing plan based on your unique style and passion.

You will discover how to:

1. Stand out from the crowd and eliminate your competition
2. Have clients come to you versus chasing after them
3. Charge more for your services and have clients willingly pay
4. Create focus and momentum in your business
5. Increase the joy and satisfaction in your work

By the end of this program, together, we will have created an action plan based on your unique strengths and talents, so that you can get on the fast track to filling your massage practice and getting more massage clients right away.

In addition to the group coaching via teleclasses, you will also get a study guide for each class that you can print out to create your own workbook. But do hurry as classes begin on March 10th, 2008.

So, if you want to stand out from the crowd, have clients come to you versus chasing after them, charge more for your services, and have clients willingly pay, come join us!

Dari Haffie is This Week’s Guest on Massage Success Radio

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Today’s guest on Massage Successs Rado is Dari Haffie of Ashiatsu Oriental Bar Therapy.

I “met” her when I recently interviewed her for an upcoming AMTA-WA convention, where we will both be speakers.

What primarily intrigued me about her work is that I saw it as an excellent way to achieve longevity in a profession that traditionally puts quite a bit of stress on the hands and wrists.

Ashiatsu Oriental Bar Therapy has been quoted as “The most luxurious deep tissue massage on the planet”. And what makes this type of deep tissue massage different from most – is that you do it with your feet.

Dari is one of only 10 trainers of this style of bodywork.

In today’s interview we discussed:

  • What makes this technique different from other barefoot techniques.
  • The types of therapists this work might be best suited for.
  • Why you use your feet? What’s wrong with hands?
  • What exercises would help you prepare to be a practitioner of this technique.
  • The role of overhead bars in Ashiatsu Oriental Bar Therapy.
  • Ways to diversify your practice and market your massage business.

So if you are interested in learning about a technique that may extend the life of your career (by using your hands less) as well as making you stand out from the other massage therapists in your area, go here to listen.

Need Money to Expand Your Massage Business?

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I received an email from a massage therapist last week who was looking for some online resources that would help her decide what was the best way to approach a bank or lender for funding to help her growing her practice?

She felt that she had a solid business plan and was ready to take her business to the next level.

If you find yourself in a similar situation, a great place to start is with a bank that you already have a good relationship with. You might find someone there who would be happy to take a look at your business plan and give you some advice.

Also if you belong to any networking groups (or know someone who does) they can be a great source of educational support. One business networking group that I was a member of for a number of years regularly had a friendly bank representative there to answer members’ questions.

In addition, here are some great online resources I use:

If you are thinking of going to a bank for funding, entrepreneur magazine    has some good articles.

And here are links to all kinds of traditional and non-traditional financing.

Also check out the Small Business Administration for some great articles on getting financial assistance for your business.