Monthly Archives: April 2007

Massaging the World on Earth Day

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It’s Earth Day…..

Did you know that Earth Day is the only event celebrated simultaneously around the globe by people of all backgrounds, faiths and nationalities. More than a half billion people participate in Earth Day Celebrations every year.

It’s great to see how many massage therapists have booths or volunteer their time and skills at various Earth Day celebrations around the world. What a wonderful way to give back while helping the massage profession by being so visible. It’s also a great way to get more massage clients!

And at least one therapist I read about gave a small potted plant to each client who had an appointment on Earth Day.

Did you do anything fun or unusual? If so, hit the comments link and let us know

Web 2.0 and Massage

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The web is changing the way we do business. No doubt about it.

Yet yesterday I was looking through a number of massage therapy directories, including the AMTA “find a therapist” listings and was very surprised to see how many massage therapists still do not have even a basic website.

More and more folks (your potential clients) turn to the web to check out just about any product or service before they buy. So if you don’t meet their online needs, they’ll go elsewhere!

And if you do have a basic “brochure type” site, maybe it’s time to give it a face lift and bring it up to date with Web 2.0, by adding some audio (of you describing your speciality) or some video, or even a questionaire or survey that gets your prospects (and clients) interacting with you.

You could even start a massage blog or podcast specifically for your clients and prospects. That way they could get to know more about your business and even ask you questions. How cool is that?

Still not sure what Web 2.0 is or how it might affect your massage business? Then check out this great video…..

What a Great Idea!

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I just returned from a wonderful conference especially for entrepreneurs in Dallas, TX called the Idea Incubator. The whole 4 days was focused around taking your ideas from concept to cash.

How many times a day to you have an idea that could bring more money into your massage business? For example, you could teach a seminar, write an eBook or develop an eCourse on a subject you know a lot about.

Or you could link from your massage website (if you have one) to other sites that have complementary products you recommend to your clients anyway, and make money on the commissions (like with amazon.com).

So many ideas… so little time!

Anyway, on my blog over the next few days and weeks I’ll be sharing in detail some of what I learned that applies to running a massage business. So, if you’ve ever thought that it would be nice to have some additional streams of income coming in, and you’d like to know how, do check back.