What first got me interested in creating The Massage Business Center and then this blog was that I noticed that when massage therapists came to me for coaching help with their businesses, the ones having the hardest time were often the MOST skilled at massage.
And yet therapists less than a year out of school were coming to me for advice on expanding their business and bringing in other therapists to deal with their overflow of clients! What was happening here? How could so many talented therapists be struggling financially while “newbies” had more clients than they could handle?
According to Wallace D. Wattles in The Science of Getting Rich, to create wealth it’s not so much what we do, but that we do things in a certain way…. “And furthermore, the ability to do things in this certain way is not due solely to the possession of talent, because many people who have great talent remain poor, while others who have very little talent get rich”.
Isn’t that crazy, but so true?
And another thing I noticed in my own business is that one week I’d do some promotional activities in the hope of getting new clients and nothing would happen. The next week I’d do the exact same things and have my phone ringing off the hook. Has that ever happened to you?