The headline in a local business journal recently said, “Pressure Washers Find Open Niche”. Seemingly a pressure washing company new to town decided to specialize in cleaning restaurant hoods. And business was booming.
The owner said, “There’s no competition here. Business has been non-stop. Every day has been better and better.”
Now, do you think there is no competition because they are the only pressure washing company in town? Heck no!
There is no competition because they did their homework and found a unique niche market that nobody else was serving.
So I was wondering…. what could we, as massage therapists, learn from the pressure washers?