You have chosen a market that really cannot afford your services
So what do you do if they really CAN’T afford your services? Most massage therapists get into the field, not to make money, but to help people. But if you have chosen a market that simply cannot pay you what you need to make to run a viable business you need to rethink your strategy.
I hate to sound cold, but if you can’t make enough money to stay in business, who will you help then?
So if you are in this situation, you may want to seriously consider choosing a target market that CAN pay you want you are worth, and then DONATE a certain amount of your time and services to the market you feel passionate about serving.
That way you all win!