One of our blog readers, Michael Mc Hugh, had a great book recommendation and I wanted to share it with everyone. His post is below.
Do you have a book or resource that has really helped you in your massage business? If so, please hit the comments link below and let us know.
Here is what Michael said (thanks Michael):
I came across a very good book recently in my local library its title is “how to write letters that sell”. It is all about what to put in advertisements, what words to use and what words not to use. I found it invaluable and my responses have increased considerably. As far as I know the book is out of print but your local library should be able to get it for you.The Authors name is christian H Godefroy and Dominique Glocheux and the ISBN number is 0-7499-1179-4. I also find that reading these books gives me great confidence as does your articles that you E-mail to me .Thanks for everything keep up the good work p.s. I hope your dog is feeling better bye for now michael