9. Have a Tracking System
It is important to have a system in place to track your efforts as well as your results. Having such a system in place will give you a clear sense of direction as to where you and your business are going. It will also help you to stay focused and on task.
A tracking system also gives you the evidence that what you are doing is actually working. Think about how motivating this would be! There is nothing better to help you to stick with it until you reach your desired goals, than to see the progress you are making.
And what if things are not working as well as planned? Well, a tracking system will let you know that too. And better to find out sooner rather than later. That way you can make the necessary course corrections to get your marketing back on track.
So, what do you want to keep track of? You may choose:
- The exact source of each prospect.
- How many new prospects each massage marketing strategy produced.
- How many of these prospects became regular clients.
- The actual monetary value that these new clients produced.
So do remember to periodically evaluate the results you are getting, and make any adjustments to your plan as necessary until you reach and maintain your client or patient goal, and the massage business of your dreams.
Well, that’s it for our 9 Step Marketing Plan for Massage Therapists. Hope you found it useful.