Monthly Archives: March 2006

Massage Marketing Made Easy: A Simple 9-Step Marketing Plan, Step # 2

Published by:

2. Measure Your Progress

You can listen to this post here:

The next thing is to decide how you are going to measure your progress. There are a number of things you could measure, but what you choose will be influenced by the goals you picked in step #1.

You could measure:

Your total number of weekly massage sessions.
The number of new clients or patients that schedule appointments.
The dollar amount actually deposited in your bank account
The dollar amount invoiced to massage clients or insurance companies.
Or some other measurement that you choose.

So, how will you measure your progress? Why not decide now and add it to your one-page marketing plan.

And I’ll be back for step #3.

Step # 1 of Massage Marketing Made Easy: A Simple 9-Step Marketing Plan

Published by:

1. Define Your Goals

Listen to today’s post here:

In order to put an effective massage marketing plan in place, the first thing you have to ask yourself is… where are you now?

Then, take a look at where you want to be with your business one, five, or even ten years from now. What are some BHAGS (Big, Hairy, Audacious Goals!!!) that you would like to reach? Get creative and have fun with this. Practice unlimited thinking.

Then pull it back and determine what you want to accomplish in the next 6 months, and then in the next 90 days.

Sum this up in a couple of sentences and write then down… and you are done with step #1. Now that wasn’t hard, was it?

See you in step # 2.

Massage Marketing Made Easy

Published by:

So I’d like to de-mystify marketing once and for all. It is actually very simple. Marketing involves telling people what you do….over and over and over. The key to successfully marketing your massage therapy practice is consistency.

There is a difference between marketing a service and marketing a product.

Products are tangible…. you can touch and feel and see them before you buy. However, when a prospective client is considering coming to you for a massage, until they actually work with you they don’t know for sure if you are the right person to help them with their specific situation or challenge.

It is for that reason that the first thing your prospect has to buy is YOU, before they decide to become a regular client or patient. This is so important to remember when you think about how you want to market your massage services.

There is also an important difference between advertising and marketing. All too often when I ask therapists about their current massage marketing plan, they tell me about a classified ad in a local newspaper, or a display ad in the yellow pages.

Advertising is just that… the placement of an ad, whether on the radio, print or web-based, in the hope that a prospect will call you as a result. Marketing, on the other hand, is relationship based. It is about building a relationship between you and your prospective client or patient over time. It is about building rapport, confidence and trust.

In future posts I’ll be sharing with you the 9 elements of a simple yet effective massage marketing plan. It is so simple that you could even write it all on one page. So stay tuned….

How To Promote Essential Oils in Your Massage Practice

Published by:

I was recently interviewing Lissy Dickens from Essential 3, a company that supplies essenials oils to many massage therapists. The whole interview will be published on my upcoming online radio show, Massage Success Radio. The radio show will be launched in a few weeks, and I’m very excited about it. But meanwhile here are some tips from Lissy on how to incorporate essential oils into your massage practice.

1. Choose a “signature oil” for example, Lavender, and diffuse it in the waiting area. It will help the client to instantly relax and they will associate the aroma with the good feelings to come.

2. If a client complains of a headache, is stuffed up or stressed out, give them a tissue with 2 drops of a headache soothing blend, a blend to decongest their sinuses, or one that will help them unwind. They will appreciate the extra care. Plus it introduces essential oil therapy and will help increase the sale of oils in your practice.

3. As a starting point for the massage treatment, rub 1 drop of Lavender between your hands and hold over the clients face, instructing them to breathe deeply twice. Do the same yourself. This will center both of you, begin the relaxation for the client, and signals the start of the treatment.

For more great ideas you can listen to Lissy here…

Lissy has some good resources on her site at Essential 3 should you want to know more.

Step 6 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

Published by:

Take time to smell the roses.

And finally, we get to step number 6. And it is….. Ta Da !…. drum roll please….. Take time to smell the roses by stopping to acknowledge yourself each time you reach one of your benchmark goals. I can’t tell you how often this step is skipped, and how important it is. Acknowledging yourself is a way of affirming that you did it, and deeply nourishes your well-being.

Think about how you would feel if you were climbing a mountain and you never once stopped to survey the vista below or to marvel at how far you had come. All you would see would be the task still ahead, which can be invigorating for a while, but can soon grow tiring.

Acknowledging yourself for what you have accomplished so far, clears the way for you to move on to the next level of success. And it can be something as simple as taking a breath and saying “I did it!”, or it could be a trip to Hawaii! You choose.

So take some time now to think about how you will acknowledge yourself as you reach your key benchmarks on your journey to absolute massage business successs.

And remember…. Have fun along the way.

The ONE Question You Must Ask!

Published by:

I got an email today from a client who wants to build her massage practice by networking with other professionals in the area. She is calling them up and inviting them to meet for tea or coffee. Having successfully made her first appointments, she was wondering what to say.

My suggestion was to let the professional (her first meeting was going to be with an aesthetician) know that she was planning on actively building a network of professionals that she could refer folks to when appropriate. She should then ask, “How would I know that someone I was talking to would be a great referral for you?” and then just WAIT for a response.

When I have used this approach myself in building my massage practice, I have often been flabbergasted by the number of professionals who don’t even know who their ideal client would be, let alone how to help someone else recognize them. So give them time to answer.

By asking this question it shows that you are not just thinking about yourself, and getting referrals for your own business, but are interested in creating a win-win relationship. Plus, people LOVE talking about themselves, so it is a good way to break the ice.

This one simple question has been the “fire-starter” for me in developing many very financially rewarding relationships. I hope it does the same for you.