Monthly Archives: February 2006

The Massage Business of Your Dreams

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If you are like me (and most other massage therapists) there will be days when you are really excited about doing the action steps you need to do to build your ideal massage practice. But there will also be those days when you just don’t want to make another call, write another letter, or attend another networking event. Sound familiar?

So it is vitally important to the growth of your massage business (as well as for your own sanity) that you have tools in place that will keep you motivated, enthusiastic and that keep the business building process FUN! In the upcoming days I’ll be sharing with you my my six-step process. So don’t go far away….

Step 1 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

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Know why you want this.

The most important thing that will keep you motivated is having a clear intention… a clear vision of why you are doing this. And the second most important thing is keeping that vision or intention in the forefront of your mind. To help you with this, answer the following questions as honestly as you can.

If you had the level of massage business success that you want, what would that give you?

And that would give you…?

And the reason that is important is …?

Try to get to the core of why this matters so much to you. Why are you willing to put your time, energy and life force into building a massage business? There are many ways to make a living. But you chose massage. Why?

Talk To An Upbeat Friend Sometimes simply talking things out

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with a person who will listen without judging you or colluding with you is very helpful. This is particularly true when you are feeling stressed. It can help put things in perspective. However, do make sure the person you choose is compassionate, a good listener, as well as positive in their outlook towards life.

You may not want to discuss your stressful situation with someone who is really attached to their way of seeing things as they will probably give you a lecture. And we’ve all had plenty of those! Nor do you want to choose someone who is feeling overwhelmed and stressed themselves. Then you have a case of the blind leading the blind. Instead, choose someone who really cares for you and whose company you enjoy

Step 2 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams Create a success ritual or daily success habit.

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Create a success ritual or daily success habit.

Success, just like failure, is the result of the little “habits” that make up our daily lives. Stop for just a minute and think about the one thing that you could do on a daily basis that would make the success of your massage business much more of a probability. For example, for someone it may be meditating. For someone else it may be working out at the gym, or a peaceful walk in nature, or reading an affirmation, or reading about or listening to the success stories of others. Do you get the idea?

So take a moment now to complete the following sentence. My daily success habit that I commit to every day is …..

Step 3 coming soon.

Step 3 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

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Step 3 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

Reward your efforts

It is important to regularly reward not just your results, but also your efforts. So if your goal was to make 10 phone calls, but all you got was voice mail, reward yourself for making the effort. Believe me, in time your efforts will definately pay off.

So, stop now, and make a list of all the different ways you could reward yourself as you build your massage practice. Think of big ways as well as little ways.

Have fun!

Step 4 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

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Step 4 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

Chunk it down into bite-sized pieces.

I think that there is nothing more disempowering than having a project that is so overwhelming you don’t know where to begin, or so large that you can’t see the progress you are making. Has this ever been your experience too?

For this reason it is helpful to break down your massage business and massage marketing goals into bite-sized chunks that are measurable. It is also good to have ways of acknowledging yourself each time you reach a new benchmark.

So take those large projects and goals and break them down into smaller “stepping stone” goals, with a date by which you plan to achieve each one. And don’t forget to celebrate your successes!

Step 5 to Staying Motivated and Enthusiastic as You Build the Massage Business of Your Dreams

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Have someone who will hold you accountable.

So, let’s say you have set your business goals and intentions, and you have chunked them down into doable actions. However, have you ever noticed how easy it is for us to talk ourselves out of doing what we committed to ourselves that we would do? Let’s face it, who will ever know?

For that reason I highly recommend that you find an accountability partner. Someone who will hold you accountable for what you declare that you will do. If you are already working with a coach they would be the ideal person to do this with. If you are not, then you may want to buddy up with a partner who will hold you accountable until you have actually done what you said you would do.

A word of warning however. Make sure that the person you choose will in fact hold you to your word. Choose someone who will hold your feet to the flame if necessary. It’s OK if you squirm a bit. In the end, when you have the absolute massage business of your dreams, you will thank them for it.