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May 29, 2008

Referral Partnerships - What's In It For Them?

handshake_border_150by100.jpgI recently wrote about the advantages of creating relationships with key referral partners to build your massage business.

But why would a potential partner want to send you referrals in the first place? What's in it for them?

The obvious answer is that you could refer your clients back to them. But what if you currently don't have a large client base or are just getting started in your business?

Well, there are many other benefits that you could offer your potential partner. Here are just some of them:

  • They are seen as holistic for referring to massage.
  • It helps them build good rapport with their clients.
  • You can offer them and their staff (or family) massage.
  • You can make their work easier (in the case of, for example, a chiropractor or dentist).

If you have thought of others, hit the "comments" link below and please let us know.

May 4, 2008

Passion and Purpose are the Keys to Massage Success

I am really enjoying being here in Seattle where I am speaking for a few days at the AMTA-WA annual convention. This year the theme is Passion and Purpose as the keys to massage success.

What part does Passion and Purpose play in your massage business? Hit the comment link below and let me know.

In the coming weeks I hope to interview the other convention speakers for this blog. Meanwhile, I'm off to give one of my presentations...

May 2, 2008

Hi from the AMTA Convention in Seattle

I'm in Seattle where I'll be speaking for the next few days at the Washington State American Massage Therapy Association's Annual Convention.

I can tell I am in Seattle because, whereas hotels in most cities offer robes in the room, in Seattle you get..... an umbrella!

Umberalla.jpg

More convention updates to come.