Do You Have a Referral System in Place?
The third key to getting lots of referrals from other businesses in your area is to have a system by which your referral partner introduces you to their customer or client base in a professional and consistent manner.
For example, if you partner with a health club, every new customer of the club gets a discount coupon for a massage.
If your referral partner owns a maternity boutique, you might write a short article for their monthly newsletter that also promotes your pre-natal massage services. In addition, they may feature you on their web site three times a year.
If your referral partner is a chiropractor, when booking patient appointments their staff may be trained to say, "and have you seen Amy yet for a massage?"
So, if you don't have a system in place for getting referrals from other professionals, you could be missing out on lots of new massage clients.